Maererano nemushumo wenguva pfupi yapfuura weTeleborsa, British American Tobacco (BAT) Italy yakaita chiitiko chikuru chekuparura kuMilan, ichiparura zviri pamutemo mudziyo wayo mutsva unopisa, glo Hilo. Zvinotsanangurwa zviri pamutemo se "shanduko yehunyanzvi hwefodya inopisa," chigadzirwa ichi hachingobudisi chikamu che100% chefodya-chakagadzirwa chefodya chete asiwo chinoratidza gwara reBAT mumusika weItaly-mari inopfuura €500 miriyoni mumakore mashanu, kuwedzera kwechikamu chayo chitsva{5}}panyika imwe chete yekugadzirwa kwefodya uye kugadzirwa kwefodya 6 pasi rose. Mafambiro aya anonangana nezvinogoneka pamusika wemuno uye anomhanyisa kutengesa kunze kwenyika.
1. Kutangwa kutsva kwechigadzirwa: Italy inova imwe yemisika yekutanga pasi rose, ine e-makaturiji efodya anogadzirwa munyika muno.
Sedanho rakakosha reBritish American Tobacco (BAT) mumusika mutsva wefodya, kutanga kweglo Hilo kune zvakakosha zvakawanda. Kubva pakuona kwechigadzirwa, ma cartridges ayo ari 100% akaitwa muItaly, achienderera mberi nekuzvipira kwechiratidzo kune "mhando yemunharaunda." Kubva pamaonero emusika, Italy ndiyo imwe yenyika dzekutanga pasi rose kuunza ecosystem yemudziyo uyu kuBAT Group, zvichiratidza kukosha kwayo kwehurongwa.
Sarudzo yeItaly semusika wakakosha haisi tsaona. Sekureva kwaFabio de Petris, CEO weBAT Italy, musika mutsva wefodya wekuItaly wakura zvakanyanya{{1}parizvino, chikamu chimwe-chetatu chevatengi vekuItaly vava kutoshandisa zvigadzirwa zvitsva zvefodya, chikamu chiri kudarika avhareji yeEurope. Data inoratidza kuti nhamba yese yevatengi vatsva vefodya muEurope ingangoita 30 miriyoni, neItaly chete inoverengera 25 miriyoni. Iyi hombe mushandisi base uye kugamuchirwa kwepamusoro kunoita kuti ive "yakanaka yekuyedza nzvimbo" yekutangwa kwechigadzirwa chitsva.
2. Kuwedzera kugadzirwa kwesimba: Kuisa 500 miriyoni yekuwedzera kugadzirwa nemitsara gumi nematanhatu, hwaro hweTrieste hunova hub hwepakati.
Kutsigira kugadzirwa kwakawanda uye kutengeswa kunze kwenyika kweglo Hilo, British American Tobacco (BAT) yakanga yatoronga kare maererano nekukwanisa kugadzira. Muna 2023, boka rakavhura hwaro hwaro hwekugadzira fodya pasi rose hwakazvipira kune zvitsva zvinogadzirwa nefodya muTrieste, Italy, uye vakagadzira chirongwa chemakore mashanu-chokudyara chinodarika €500 miriyoni.
Nguva pfupi yadarika, boka iri rakazivisa zvakare kuwedzerwa kwemitsara 16 yekugadzira fodya inopisa pabhesi, kunyanya yeglo Hilo platform. Sezvineiwo, kushanduka kwesimba rekutanga kwakange kwatotanga: kutanga kwakanangana nekugadzirwa kwehomwe yechikakananda yemukanwa, yawedzera kusvika kuchikamu chefodya inopisa, ichiita "multi{2}}chikamu chekuvhara, chizere{3}kugadzirwa kwecheni". Parizvino, mabhegi echikafu chemumuromo anopihwa kunyika gumi neina pasirese, uye vashandi vari kuramba vachikura kubva padanho rekutanga kusvika kuvanhu mazana matatu nemakumi mashanu. Nemitsara mitsva yekugadzira iri kuuya online, vashandi vacharamba vachiwedzera.
3. Basa uye kutengesa kunze kwenyika: "rubatsiro ruviri" runofambisa kutenderera kwehupfumi hwemunharaunda.
Kudyara kweBritish American Tobacco (BAT) muItaly haisiriyo sarudzo yebhizinesi; inopinzawo simba muhupfumi hwenzvimbo. Zvinoenderana nechirongwa ichi, mari ye500 miriyoni yekudyara mumakore mashanu ichagadzira zvisina kunanga mabasa mazana maviri nemazana manomwe, panguva imwe chete ichigadzira mazana matanhatu akananga uye asina kunanga zvinzvimbo kuburikidza nekudyidzana nevadyidzani veko, kuvhara manejimendi, kugadzira, uye cheni yekugovera.
Nekufamba kwenguva, saiti yeTrieste ichange yava “global export hub” yeBAT yezvigadzirwa zvitsva zvefodya. Nemitsetse 16 mitsva yekugadzira iri kushanda, pamusoro pekuzadzisa zvinodiwa zvemunyika yeItaly, huwandu hukuru hwezvigadzirwa zveglo Hilo zvichaendeswa kumusika wepasi rose kubva pano, zvichisimbisa kukwikwidza kweBAT pasi rose muindasitiri yefodya inopisa.
4. Kuwedzera Kwenyika Yose: Kutanga muItaly, kuchiteverwa nePoland neSerbia.
Kutangwa kweglo Hilo muItaly rinongova danho rekutanga mukuwedzera kwepasi rose kweBritish American Fodya. Maererano nezvirongwa zvakambotaurwa, mutsara wechigadzirwa uchapinda zvishoma nezvishoma mumisika yePoland neSerbia.
Nezvigadzirwa zvitsva zvefodya zvinova injini huru yekukura kwemaindasitiri, British American Tobacco, kuburikidza nemuenzaniso we "localized production + global export," zvose zviri kubatanidza zvakanakira mumisika yakura uye nekuisa hwaro hwekuwedzera mune remangwana mumisika iri kusimukira. Kutangwa nekuwedzera kweglo Hilo kunogona kuita "key variable" mumakwikwi ayo mukati memusika wefodya unopisa.
