"Juul Labs, hofori yefodya iri kutarisirwa zvikuru e{0}}, yawana Premarket Tobacco Product Application (PMTA) certification kubva kuUS Food and Drug Administration (FDA) yezvimwe zvigadzirwa zvayo."
Sarudzo iyi inokosha haina kungobvisa zvimwe zvipingamupinyi pabudiriro yeramangwana yaJuul pamusika wekuUS, asi yakakanganisawo zvikuru mamiriro ezvinhu, makwikwi emusika, uye nzira dzekuwedzera mhiri kwemakungwa dzeChinese e{0}}mhando dzefodya yose.
Zvinoenderana neruzivo rwakaburitswa neFDA munaChikunguru 17, 2025,izvo Juul zvigadzirwa zvakagamuchira PMTA certification zvinosanganisira:
Juul e-midziyo yefodya
Virginia Fodya inonhuwira pods, ine nicotine yakawanda ye5% uye 3%;
Menthol flavour pods, ine nicotine concentrations ye5% ne3%.
Zvakakosha kucherechedza kuti michero yakasiyana-siyana-yakanaka e{1}}makaturiji efodya, ayo aimbonetsa uye achionekwa seanokwezva kuvashandisi vechidiki, akange asiri pakati peakatenderwa panguva ino. Sarudzo iyi yeFDA inoenderera mberi nechimiro chayo chekuti ichanyatsoongorora kukwidzwa kune vechidiki pavanenge vachiongorora hutano hweveruzhinji hwe e{3}}zvigadzirwa zvefodya.
Kukanganisa kwekupa chitupa chePMTA pa-indasitiri yefodya
The PMTA (Production Permitted Tariff) inonzi "tiketi" rekutengesa zviri pamutemo e-zvigadzirwa zvefodya muUnited States, uye ongororo yayo yakaoma zvikuru uye inodhura. Kupihwa chitupa kwaJuul kwezvimwe zvigadzirwa kunoratidza kufambira mberi kwakakosha kweindasitiri.
Mvumo yeFDA yakagadza mamiriro epamutemo ezvigadzirwa zve "kuderedza kukuvadza", kusvika pamwero wakati tichiziva izvi chaiwo e-zvigadzirwa zvefodya se "zvakakodzera" dzimwe nzira dzevakuru vanoputa kubva kufodya yechinyakare, uye vaine imwe mukana "yekudzivirira hutano hweveruzhinji." Izvi zvinopa mvumo yepamutemo ye "kuderedza kukuvadza" nzvimbo ye-indasitiri yefodya.
Zvipingamupinyi zvekupinda muindastiri zvawedzera zvakanyanya, uye kuwanda kwemusika kwawedzera: chirongwa chekukumbira chePMTA chinonetsa uye chinodhura chaita kuti makambani madiki nepakati-abude mumusika weUS. Kubvumidzwa kwaJuul kuchawedzera kusimbisa chinzvimbo chayo chekutungamira mumusika, padivi peBritish American Fodya's Vuse, NJOY, uye mamwe ma brand akatowana chitupa chePMTA, zvichiita kuti "Matthew effect" muindasitiri iyi iwedzere kuoneka.
Zvirambidzo zveflavour zvave kuita magariro: FDA yakangobvumidza fodya uye zvinonaka zvementhol, izvo zvinoonekwa zvakanyanya kufarirwa pakati pevakuru vanoputa, ichidzokorora maitiro ayo akasimba pa{0}}fodya yefodya. Izvi zvinoratidza kuti musika wemichero, siwiti, uye mimwe midzanga ye e-yakanyanya kushaikwa mumusika wekuUS mune ramangwana.
Kuteerera kunova kugona kukuru: Kuitwa kwePMTA kunoratidza shanduko yeUS e-musika wefodya kubva panguva yekusakura kusingataurwi kuenda kune imwe yemitemo yakasimba. Hunyanzvi hwemakambani hausisiri hwakavakirwa pakushambadzira uye kugovera nzira, asi zvachinja kune kuchengetedzwa kwechigadzirwa, tsvakiridzo yesainzi, uye kugona kutevedzera.
Mukupedzisa, kubudirira kwaJuul kwekupa chitupa chePMTA kune zvimwe zvezvigadzirwa zvayo hakusi kukunda kwakakosha kwekambani pachayo, asi kunonongedzerawo nzira yekumberi kune-indastiri yefodya yepasi rose, kunyanya maChinese e-kutengesera kwefodya-nguva inotungamirwa nesainzi, mitemo, uye basa yasvika.Kumakambani ekuChina anovavarira musika wepasi rose, chete nekugamuchira zvirango, kutarisa nezvesainzi, uye kuita basa rekugarisana nevamwe vanogona kuwana budiriro yakatsiga uye yakareba-yenguva refu mumakwikwi anotyisa epasi rose.
